Remember LeBron James-Ohio born and bred guy, now playing for his hometown Cleveland Cavaliers-at the Jake during the AL playoffs last fall, sporting a Yankee cap? Yeah, well, it appears that he doesn't believe he has quite sufficiently chewed up the hand that feeds him. Check this out:
CLEVELAND - LeBron James loves the New York Yankees - from head to toe.
The Cavaliers' All-Star forward, who angered some Cleveland fans by wearing a Yankees baseball cap in the Indians' home ballpark while cheering for New York during last year's AL playoffs, has taken his devotion to the Bronx Bombers one step further.
James' newest sneaker in his signature line with Nike is a tribute to his favorite hardball team: the Yankees.
Dominated by the team's traditional blue-and-white color scheme, the Air Zoom LeBron V shoe features New York's famed pinstripes as well as James' No. 23, the number worn by popular Yankees first baseman Don Mattingly.
Also, under the tongue are the words: "Le-Bron Ja-Mes. Clap. Clap. Clap Clap Clap," a nod to the cheer New York fans reserve for their beloved Yankees, and on the strap is the phrase: "Fresh for '08. Suckers!"
Nike spokesman Kejuan Wilkins said the Yankees-themed shoe will be released in March. Initial plans are for it to be sold only in New York.
This isn't the first Big Apple-inspired shoe developed for the 23-year-old Akron native, who signed a seven-year, $90 million deal with Nike before he graduated from high school. Last year, the world's leading supplier of sports shoes and apparel released a LeBron James shoe with New York-style graffiti on it.
"LeBron has a great appreciation for New York City itself," Wilkins said, "and this is just another tie."
Now, I'm not saying he doesn't have the right to do this-if there were a law against stupidity in this country most pro athletes would be doing time-but it does demonstrate breathtakingly bad judgment and an utter lack of respect or understanding for the sensibilities of his own Cleveland fans. From a PR standpoint alone it just makes no sense, and the only reason I can imagine any New Yorker buying or wearing a pair ($250) is because s/he wants to twist the knife into some Indians fan. I mean, I wouldn't be caught dead in a pair of Patriots sneakers designed and marketed by Maryland native Cal Ripken Jr. I can't fathom why any New yorker would want a pair of these.
So what's really going on here? Greed. My guess is that LeBron's "great appreciation" of the Big Apple has more to do with of the New York spotlight and the dough that comes with it than the Yankees, and it's worth it to him to sully himself in Cleveland to get to it. Which is really, really sad, considering he will never be to the people of New York what he could have been to the people in Cleveland. But legacy doesn't matter to a lot of guys anymore if there are no dollar signs in front of it or zeros behind it. Oh, well. The pathetic Knicks could use him, and it looks like he'd be a perfect compliment to another really classy NY guy, Isiah Thomas.